Advertising Disclosure

Last updated: November 25, 2024

Our Commitment to Transparency

At Mediqua, we believe in maintaining transparent relationships with our website visitors and clients. This Advertising Disclosure explains how we may earn revenue through various partnerships and advertising relationships.

We are committed to providing honest, unbiased information while being transparent about any financial relationships that may influence our content or recommendations.

Purpose of This Disclosure

This disclosure serves to inform you about the nature of advertising and affiliate relationships on our website. In compliance with the Federal Trade Commission's guidelines and applicable regulations, we want to ensure you understand when and how we may receive compensation.

Your trust is important to us, and we strive to maintain that trust through clear and honest communication about our business practices.

Affiliate Relationships and Partnerships

Participation in Affiliate Programs

Our website may participate in affiliate marketing programs. This means we may receive compensation when you click on certain links or make purchases through links on our site. These affiliate relationships help support our operations and allow us to provide valuable information to our visitors.

Commission-Based Links

Some links on our website may be affiliate links. When you click these links and make a purchase or take a specific action, we may earn a commission. This commission comes at no additional cost to you. Examples of affiliate relationships may include:

  • Professional equipment and supply vendors
  • Software and technology services relevant to healthcare facility management
  • Educational resources and training programs
  • Industry-related products and services

Product Recommendations

When we recommend products or services, our recommendations are based on our professional assessment and experience. While we may receive compensation for some recommendations, we strive to maintain objectivity and only recommend products or services we believe provide value to healthcare facilities.

Financial Relationship Transparency

We maintain transparency about our financial relationships. If we have a material connection with a company whose products or services we discuss, we will disclose this relationship in accordance with FTC guidelines. This includes:

  • Direct financial compensation
  • Free products or services received for review
  • Commission-based affiliate arrangements
  • Sponsored partnerships or collaborations

Sponsored Content and Paid Promotions

Identification of Sponsored Content

From time to time, we may publish sponsored content or paid promotions on our website. Sponsored content is clearly labeled as such to distinguish it from our regular editorial content. You can identify sponsored material through:

  • Clear "Sponsored" or "Advertisement" labels
  • Disclosure statements within the content
  • Visual indicators that differentiate sponsored material

Sponsored Post Policies

Our sponsored content policies ensure that:

  • All sponsored content is clearly identified as such
  • We maintain editorial independence and control over content
  • Sponsored content aligns with our values and standards
  • Content remains relevant and valuable to our audience

Brand Partnerships

We may enter into partnerships with brands and companies in the healthcare facility management industry. These partnerships may involve compensation for content creation, product reviews, or promotional activities. All such partnerships are disclosed in accordance with applicable regulations.

Content Authenticity

Whether content is sponsored or not, we maintain our commitment to providing accurate, helpful information. We do not compromise the quality or integrity of our content for financial considerations. Our professional reputation and your trust remain our highest priorities.

Third-Party Advertising Networks

Display Advertising

Our website may display advertisements served by third-party advertising networks. These networks may use cookies and similar technologies to display relevant advertisements based on your browsing behavior.

Behavioral Targeting

Some advertisements on our site may be targeted based on your browsing history and interests. This practice, known as behavioral targeting or interest-based advertising, helps ensure you see advertisements that are relevant to you. You have control over this type of advertising through your cookie preferences and browser settings.

Cookie Usage for Advertising

Third-party advertising networks may use cookies to:

  • Track which advertisements you've viewed
  • Measure advertisement effectiveness
  • Display relevant advertisements based on your interests
  • Prevent excessive display of the same advertisements

For more information about cookies and how to manage them, please review our Cookie Policy.

Ad Personalization Practices

We participate in personalized advertising programs to provide you with relevant advertisements. These programs use information about your browsing behavior to display advertisements that match your interests. You can opt out of personalized advertising through your cookie preferences or industry opt-out tools.

Your Rights and Controls

Advertisement Preference Management

You have several options for managing your advertising preferences:

  • Adjust your cookie preferences through our cookie management tool
  • Configure your browser settings to block or limit cookies
  • Use browser extensions that manage advertising tracking
  • Opt out of interest-based advertising through industry opt-out tools

Opt-Out Procedures

If you wish to opt out of personalized advertising:

  • Visit our Cookie Policy page to manage your preferences
  • Use the Digital Advertising Alliance's opt-out tool for interest-based ads
  • Configure your mobile device settings to limit ad tracking
  • Enable "Do Not Track" features in your browser

Data Collection for Advertising

Information collected for advertising purposes may include:

  • Pages visited on our website
  • Time spent on different pages
  • Links clicked
  • General demographic information
  • Device and browser information

This information is typically collected through cookies and similar technologies. For details about our data practices, please review our Privacy Policy.

Rights Under Privacy Regulations

Depending on your location, you may have additional rights regarding advertising data collection under privacy regulations such as GDPR or CCPA. These rights may include access to your data, deletion requests, and opting out of sale of personal information.

Editorial Independence

Despite our various advertising and affiliate relationships, we maintain editorial independence in our content creation. Our recommendations and opinions are based on our professional expertise and genuine assessment of value to healthcare facilities.

We do not allow advertising relationships to influence our editorial decisions or compromise the accuracy and integrity of the information we provide. Our primary commitment is to serve the needs of our audience.

Compliance with FTC Guidelines

We comply with the Federal Trade Commission's guidelines regarding endorsements, testimonials, and advertising disclosures. When we have a material connection with a company or receive compensation for recommendations, we disclose this relationship clearly and conspicuously.

Our disclosure practices are designed to ensure you have the information needed to make informed decisions about the content you consume and the products or services you consider.

Updates to This Disclosure

We may update this Advertising Disclosure from time to time to reflect changes in our advertising practices or regulatory requirements. Any significant changes will be posted on this page with an updated revision date.

We encourage you to review this disclosure periodically to stay informed about how we handle advertising relationships and partnerships.

Questions About Our Advertising Practices?

If you have questions or concerns about this Advertising Disclosure or our advertising practices, please contact us.

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